Marketing Mcqs Practice Test

Question 1

The amusement parks charge less to school trips, is an example of ___________?

Accepted Answer

B. customer segment pricing

Question 2

Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?

Accepted Answer

B. One buyer, many sellers

Question 3

The techniques involved in promotional pricing are ________?

Accepted Answer

B. cash rebates

Question 4

The low prices of shoes for marathon participating athletes is an example of __________?

Accepted Answer

A. special customer pricing

Question 5

The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?

Accepted Answer

C. price discrimination

Question 6

The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?

Accepted Answer

C. location pricing

Question 7

The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?

Accepted Answer

D. seasonal discount

Question 8

The extra payment awarded to resellers for their participation in special programs is classified as __________?

Accepted Answer

A. allowance

Question 9

The factor which does not lead in product price increasing is _________?

Accepted Answer

D. predatory pricing

Question 10

The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________?

Accepted Answer

C. market skimming pricing

Question 11

The reduction of price awarded to the customers who pay their bills promptly is classified as ________?

Accepted Answer

B. discount

Question 12

The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______?

Accepted Answer

C. countertrade

Question 13

The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________?

Accepted Answer

B. first-degree price discrimination

Question 14

Considering auction-type pricing, the techniques are involved like ___________?

Accepted Answer

D. all of the above

Question 15

If the unit cost is $25 and the desired return on sales is 60% then the markup price is _________?

Accepted Answer

A. $62.50

Question 16

The desired return is subtracted from 1 and is divided by unit cost to calculate __________?

Accepted Answer

D. markup price

Question 17

The fixed cost is divided by unit sales and then added into variable cost for calculation is ___________?

Accepted Answer

B. unit cost

Question 18

The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?

Accepted Answer

B. everyday low pricing

Question 19

The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

Accepted Answer

B. select pricing objective

Question 20

If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?

Accepted Answer

A. $2.33