Marketing Mcqs Practice Test

Question 1

The first phase of value creation in sequence is __________?

Accepted Answer

A. choosing the value

Question 2

The design strategy of business includes ___________?

Accepted Answer

D. all of the above

Question 3

The business can be defined in the dimensions of __________?

Accepted Answer

D. all of the above

Question 4

To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of ___________?

Accepted Answer

A. demand side

Question 5

The marketing done by motivating and training of employees for differential customer services is classified as ___________?

Accepted Answer

B. internal marketing

Question 6

The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?

Accepted Answer

D. external marketing

Question 7

The determinants of service quality in service-quality model includes ____________?

Accepted Answer

D. all of the above

Question 8

The banks, hotels, airlines, law firms and insurance companies are example of services of __________?

Accepted Answer

D. business sector

Question 9

The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?

Accepted Answer

B. value-augmenting services

Question 10

Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?

Accepted Answer

A. tangible goods with accompanying services

Question 11

The pricing technique which transfer from off-peak periods to peak periods is classified as __________?

Accepted Answer

B. differential pricing

Question 12

The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?

Accepted Answer

C. credence qualities

Question 13

Considering the categories of services mix, the meal of restaurant is classified as example of __________?

Accepted Answer

C. tangible goods with accompanying services

Question 14

According to categories of services mix, and the products that have no accompanying services are classified as ___________?

Accepted Answer

B. pure tangible goods

Question 15

The characteristics of services include __________?

Accepted Answer

D. all of the above

Question 16

The churches, museums and charities are examples of the services of _________?

Accepted Answer

B. private non-profit sector

Question 17

The set of services expected by the customers are classified as ___________?

Accepted Answer

C. primary service package

Question 18

If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?

Accepted Answer

A. $80

Question 19

The qualities of product that buyers evaluate after purchasing the product is classified as ___________?

Accepted Answer

D. experience qualities

Question 20

The categories of services mix and intangible are classified as the example of _________?

Accepted Answer

B. pure services