Marketing Mcqs Practice Test

Question 1

The ‘total customer benefits’ include _________?

Accepted Answer

D. all of the above

Question 2

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?

Accepted Answer

A. customer lifetime value

Question 3

A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?

Accepted Answer

C. profitable customers

Question 4

A company’s monetary, time and energy cost, all are included in __________?

Accepted Answer

A. total customer cost

Question 5

A company’s ‘Customer Relationship Capital’ is another name of __________?

Accepted Answer

A. satisfied customers

Question 6

The customized products and services for customers and interaction to individual customers are the part of _________?

Accepted Answer

B. customer relationship management

Question 7

The percentage or number of customers who move from one level to next level in buying decision process is called ________?

Accepted Answer

A. conversion rates

Question 8

All the costs customer expects to incur to buy any market offering is called __________?

Accepted Answer

C. total customer cost

Question 9

The third step in the customer’s value analysis is __________?

Accepted Answer

D. both B and C

Question 10

The whole cluster of benefits when company promises to deliver through its market offering is called _________?

Accepted Answer

A. value proposition

Question 11

The record which is based on business customer’s past purchases, sales price and volumes is classified as ________?

Accepted Answer

A. business database

Question 12

The aggregate value of customer’s base is classified as _________?

Accepted Answer

A. shareholder value

Question 13

In the buyer decision process, the percentage of potential customers in a given target market is called  __________?

Accepted Answer

C. marketing funnel

Question 14

The process of managing information about customers to maximize loyalty is said to be _________?

Accepted Answer

D. customer relationship management

Question 15

The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?

Accepted Answer

C. customer database

Question 16

The second step in ‘customer value analysis’ is ________?

Accepted Answer

A. assessing quantitative importance

Question 17

The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________?

Accepted Answer

A. permission marketing

Question 18

A persons feeling of pleasure which results in products performance that match expectations is called __________?

Accepted Answer

A. satisfaction

Question 19

The regular customers of company’s products are rewarded by the designed programs, are classified as _________?

Accepted Answer

B. frequency programs

Question 20

The strategy of using company brand name for every product is referred as __________?

Accepted Answer

B. branded house strategy