Marketing Mcqs Practice Test

Question 1

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

Accepted Answer

A. brand advantage

Question 2

The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?

Accepted Answer

C. line extension

Question 3

The lower levels of esteem and knowledge are shown as _________?

Accepted Answer

C. strong new brands

Question 4

The value creation practices such as customizing and commoditizing are included in _________?

Accepted Answer

C. brand use

Question 5

The customer’s emotional responses in relation to the brand are classified as _________?

Accepted Answer

B. brand feelings

Question 6

When customers react favorably for specific brand and identify it differently, it is said to be __________?

Accepted Answer

A. positive brand equity

Question 7

The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

Accepted Answer

C. brand dilution

Question 8

The parent brand if it is associated with multiple products in brand extension is called _________?

Accepted Answer

A. family brand

Question 9

The lower level of esteem, energy and high knowledge are shown by _________?

Accepted Answer

B. evident brands

Question 10

The activities and steps that inform and engage employees in building a brand is classified as __________?

Accepted Answer

C. internal branding

Question 11

The parent brand introducing new product within the existing category is considered as __________?

Accepted Answer

A. line extension

Question 12

The extent to which value shown by market performance is shown in shareholder value is considered as ________?

Accepted Answer

C. market multiplier

Question 13

The extent in which value in created in customer’s mind and affects market performance is considered as __________?

Accepted Answer

C. customer multiplier

Question 14

An element in defensive brand building does not include __________?

Accepted Answer

B. unmemorable

Question 15

When the companies combine existing brand with new brands, the brands are called __________?

Accepted Answer

D. sub-brand

Question 16

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

Accepted Answer

D. brand tracking studies

Question 17

In value stages, the brand performance must consider _________?

Accepted Answer

A. price elasticity

Question 18

The stage when customers think about a brand under consumption situation is classified as ___________?

Accepted Answer

A. brand salience

Question 19

All the products in category and line extensions a seller makes particularly is classified as _________?

Accepted Answer

A. brand line

Question 20

In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?

Accepted Answer

D. brand relevance