Marketing Mcqs Practice Test

Question 1

The comparison of brand equity from thousands of different brands with several categories is called _________?

Accepted Answer

B. brand asset valuator

Question 2

The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

Accepted Answer

B. indirect approach

Question 3

In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?

Accepted Answer

C. brand performance

Question 4

The way in which customer’s think and act in terms of prices and market share is classified as __________?

Accepted Answer

D. brand equity

Question 5

The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?

Accepted Answer

C. direct approach

Question 6

The ‘brand asset valuator’ key pillars include _________?

Accepted Answer

D. all of the above

Question 7

The stronger the brand is, the discount rate is ___________?

Accepted Answer

B. lower

Question 8

The net present value is calculated by _________?

Accepted Answer

A. brand discount rate

Question 9

In value stages, the customer’s mind-set should consider _________?

Accepted Answer

A. associations

Question 10

When customers do not react favorably for specific brand under same circumstances, is said to be __________?

Accepted Answer

D. negative brand equity

Question 11

The mix and match maximize collective and individual effects are classified as _________?

Accepted Answer

A. integrated marketing

Question 12

The marketer’s enter in to different product category with the parent brand, is considered as __________?

Accepted Answer

A. category extension

Question 13

The drivers that differentiate and identify the brands are classified as ________?

Accepted Answer

A. brand elements

Question 14

The branding strategies alternatively use by the marketer’s do not include ________?

Accepted Answer

D. variant brands

Question 15

The firm uses any existing brand to introduce in market as a new product, the brand is classified as  ___________?

Accepted Answer

A. brand extension

Question 16

The value creation practices such as evangelizing and justifying is classified as ________?

Accepted Answer

B. impression management

Question 17

The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

Accepted Answer

A. brand audit

Question 18

The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?

Accepted Answer

D. retention

Question 19

The brand element ‘building brand’ does not include _________?

Accepted Answer

A. adaptable

Question 20

The measurement of current brand position in the previous years is considered as ________?

Accepted Answer

A. brand audits