Subject Repository
Marketing Mcqs
Showing 61 – 80 of 1,729 verified multiple choice questions with answers and explanations.
Q61NTS / FPSC / PPSC
In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
Q63NTS / FPSC / PPSC
The fundamental level of customer’s value hierarchy is ___________?
Q64NTS / FPSC / PPSC
In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
Q65NTS / FPSC / PPSC
The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
Q66NTS / FPSC / PPSC
The concept which refers how much the process of order placement is easy is classified as __________?
Q67NTS / FPSC / PPSC
The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?
Q68NTS / FPSC / PPSC
The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?
Q69NTS / FPSC / PPSC
The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
Q70NTS / FPSC / PPSC
The total number of product items included in the product mix is classified as ______
Q71NTS / FPSC / PPSC
In third level of customer value hierarchy, the marketer creates the basic products into ___________?
Q72NTS / FPSC / PPSC
The long lasting products that facilitate the development of the finished product is classified as ___________?
Q73NTS / FPSC / PPSC
The goods that enter completely into manufacturing of the product are classified as ____________?
Q74NTS / FPSC / PPSC
The goods that are frequently and immediately bought by consumer’s are classified as ___________?
Q75NTS / FPSC / PPSC
The technique which is not included in co-branding is _________?
Q76NTS / FPSC / PPSC
The factors that can help in differentiation of services include _________?
Q77NTS / FPSC / PPSC
The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
Q78NTS / FPSC / PPSC