Marketing Mcqs Practice Test

Question 1

The manufacturer of physical products require channels that are ___________?

Accepted Answer

D. all of the above

Question 2

The types of conflict that can occur in marketing channels of a product does not include _________?

Accepted Answer

C. sealed channel conflict

Question 3

All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?

Accepted Answer

B. territorial rights of distributor’s

Question 4

In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

Accepted Answer

C. One-level channel

Question 5

The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

Accepted Answer

D. multi-channel conflict

Question 6

The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

Accepted Answer

A. service quality shoppers

Question 7

The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

Accepted Answer

A. pull strategy

Question 8

The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

Accepted Answer

A. jobbers

Question 9

The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?

Accepted Answer

B. Zero-level channel

Question 10

The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

Accepted Answer

A. demand chain planning

Question 11

The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?

Accepted Answer

B. value network

Question 12

The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

Accepted Answer

C. intensive distribution

Question 13

The example of horizontal channel conflict between intermediary channels is ________?

Accepted Answer

D. conflict between two retailers

Question 14

The channel system of company sells its products directly to its customers is classified as

Accepted Answer

A. direct marketing channel

Question 15

In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

Accepted Answer

B. Three-level channel

Question 16

The ways in which channel alternatives differ from each other are __________?

Accepted Answer

D. all of the above

Question 17

The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

Accepted Answer

A. channel coordination

Question 18

The particular set of marketing channels employed by company is classified as _________?

Accepted Answer

A. marketing channel system

Question 19

The conflict that can occur between two marketing channels operate at different levels is classified as ________?

Accepted Answer

A. vertical channel conflict

Question 20

The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

Accepted Answer

B. pull strategy